The tech industry is at a crucial turning point. As highlighted in Dagens Industri, diversity efforts are facing setbacks, with some companies rolling back DE&I initiatives. At the same time, nearly 40 Swedish companies are joining forces with Women in Tech Sweden to promote inclusivity.

At Pink Programming, we’ve spent over a decade empowering women and non-binary individuals in tech through events, workshops, and DE&I initiatives. We’ve seen firsthand how inclusion strengthens both individuals and the industry.

“The partnership demonstrates that diversity is not just about social justice; it is about business development, innovation, and crucial long-term competitiveness”

Elin Eriksson & Åsa Johansen, Dagens Industri. January 23, 2025.

We believe this is an important discussion, and agree with the article authors that it takes courage, action, and leadership to reach a more inclusive and diverse tech industry.